Tag Archives: performer/singer-songwriter

My process of designing a business card for a performer/singer-songwriter

businesscard
My GypsyGoods

When Shimona asked me to help her design her business card, I was ecstatic!

Despite of the hugeeeeeee pile of workload I have in the office, I’m always psyched up to work on something fun and creative. Trust me, nothing feels more awesome than to do something you’re passionate about. Also an A+ for helping a friend! 🙂

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Shimona is having a gig at the #BKKtweetup’s gathering this coming Saturday night at Coco Beach, Ratchathewi BTS station Exit 4, so I needed to finish the card designs by the middle of this week (which I did, yesterday night!).

What Do You Want In The Card
Before designing, what I usually ask is the information they want in the card, any particular images, size, color, etc. Besides her contact details and minute info, Shis gave me the liberty to wing the design (a dream, a dream!). But I had to make sure that the design is: simple, sweet and stylish and the color is reddish-orangeish.

I also added another element: minimalist.

shis

Brainstorming
Every designer has different ways of brainstorming. For me, I start working on the card itself in Photoshop by first choosing the font. After scouting and trying, I finally settled on Segoe Print (free for download!) as the brand font. Friends following this blog knows my personal obsession with typography – so I believe Segoe Print embodies what Shimona wants to bring out – simplicity, stylo and a touch of carefree-ness! 🙂 The other font I chose is Tw Cen MT, a sans-serif minimalist font used for short information.

Then I googled on business cards just to see what other people have designed for performers. After dozens of pages, I saw one that I really like: a B&W portrait of a singer, smiling carefree off-camera with her hands crossing over each other, and the contact details at the bottom of the card. I knew right then I wanted the similar sentiment for Shis’ card.

Version 1: Orange.
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Version 2: Orange – Twitter info at the back.
twitter

By the way, I got the Twitter logo from here.

Shis really liked the Twitter-at-the-back design. With a better high-resolution profile picture and a change of color, the final and chosen design became this:

pink

Shis is also going to print another version which I made: City Skyline

orange

Shis also wanted another business card that has her profession as a counselor/teacher stated. So below are the initial designs:

Version 3: Color-Combo
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Yup, you can see I experimented the colors by picking color from Google images. You can say that what appears nice on other things doesn’t necessarily mean it’ll work on your BC. A very good lesson to learn, haha!

So Shis suggested baby blue with lush purple. And this is what I came up:

Version 4: Blue&Purple-Combo
tigacombo

I was getting somewhere with the 3rd design (on your lowest right). The top looked a little bare, so I experimented more:

2combo

I didn’t design the treble clef, by the way – Shis found it!

So the final chosen design was:

bluepurple

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Can’t wait to see these designs printed on hard copy!